Wednesday, 24 February 2010

OHM Double Page Spread

I really like this double page spread. It's really clean and has a really crisp resolution to it that just makes the whole thing really visually pleasing.
The artist's name in the left hand corner fits the house typography style of a computer-esque type that links to the synthesized music genre itself, however it's a less obvious approach to the computer font look as a more predictable style would be to write in a font like courier. This makes it look alot more contemporary, artsy and possibly looks a bit more intellectual.

The title, Resident Heroes, again gives off a unique modern look using two different fonts of different sizes in lower case, the house style. It is also easy to see that some decisions were made purely based on what looked good. For example, in smaller font, a line of text trails upwards in a diagonal line from the start of the title which says Resident Heroes backwards. Clearly this was done for no practical reason other than to look good on the page.
The word 'heroes' is presented like a stamp which suggests an urban tone to this article, which works nicely with the artist dressing in a casual, urban way and in an outdoor environment.

The article itself is perhaps more serious than most magazines, but it still has a few informal phrases such as "Sure as hell". The questions are also focused directly on music, not Raymundo's private life, and asks about when he "caught the House bug" and where he's "at now musically".
The reader must also be aware of the varying House music genres that he mentions in order to understand some of his responses, as he mentions less known genres such as "Soulful House", "Deep House" and "Techno House".
The article is actually quite big too and is presented in a wall of paragraphs rather than columns. I'm not sure if i like this idea myself, and I think i will probably try to avoid doing this as walls of text seem dauntingly long to the reader.

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