Wednesday, 24 February 2010

ATM Double Page Spread


On first glance, I already see a lot I dislike about this spread, the most striking being the intimidating, vast wall of text on the right page; I want to turn over already.
However, even if this large amount of content was necessary, it's not as though it couldn't have been broken down. There are no quotations or thumbnail images separating the text which give the reader a break between reading as well as intriguing them into reading in the first place. Also, the article is lain out in an almost storytelling way as apposed to a Q&A style interview, making the spread perhaps more laborious to read.
The title font is poorly chosen too as the writing isn't simple enough to read; I can't tell if it says "Lynx B Kemo" or "Lynx & Kemo". Also, without assuming "The New Truth" was more likely the title of the interview, the fonts are pretty much identical to each other so its unclear as to which is the band name and which is the title.
The left page is arguably just as bad as the left; I immediately feel frustrated at the lack of text and feel there should really be a title at least below the image. There's not even a caption, which is really irritating as a pun could perhaps add some more personality to the artists or a simple indication of who is who would make the article more understandable; I have no hint whatsoever at which is Lynx and which is Kemo, which is ridiculous because I don't know who did what in the article.
The image is poor quality too. The man in front isn't even looking at the camera and has a pretty heavy shadow down one half of his body. In some situations the artist doesn't need to look at the camera to create a good image, however this one looks careless instead of purposeful and artistic. The background seems irrelevant too - how is a country manor related to two drum & bass artists?

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